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A Message from Lance Farrell: Real Results Make a Fitness Program Successful
“The truth will set you free.” This ancient proclamation is inscribed on the walls of many of our oldest institutions for higher learning, including Harvard University. Our founding fathers understood that a safe and free country, where those who aspired to better themselves with knowledge, would allow the people’s creative juices to flow. Look what happened! The United States has become the greatest country on earth. Many important innovations have come from our free and educated citizens.
The advancement of technology is making our world smaller. Finding information today is super fast. The door-to-door encyclopedia salesman has gone the way of the blacksmith. The local video store will likely be in this category soon along with the home telephone. Do you remember pay phones?
Information travels fast, and the way we determine its truthfulness has changed. In the old days we trusted advertising because our relationship with media was one-dimensional. We saw television commercials over and over and tended to believe that a brand of detergent worked better than the rest or that a brand of coffee was better because the person on TV said so.
Word of mouth carried the most credibility back then and it still does today. A vote of confidence from a real person means more than an advertiser’s paid endorsement. Personal referrals are happening far more effectively today thanks to the various social media channels. If something doesn’t work, word gets out. If something is spectacular, word gets out. Interesting information is posted and shared on Facebook and Twitter and YouTube. If a little boy has an incredible gift in wrestling and his parents record it and put it on YouTube, it’s not long before the entire world knows about this gifted young wrestler from Rochester, Minnesota.
I believe Farrell’s was made for this time, when the speed of truth is nearly instant. We pride ourselves on being transparent, on telling our students and prospective students the truth. Our history, stories, pictures, testimonials, advertising, people, and results are real. As we share our students’ stories, more people will understand the truth. Real results are the ultimate measure of any fitness program.
Enjoy Merit Scarff’s real story. The truth has set her free!
